Should I respect the way “the Church” wants to identify?
A while ago, the Church of Jesus Christ of Latter-day Saints put out this style guide, and I have to admit I find that almost every point falls somewhere on the spectrum from questionable...
Category: Public Relations
Sunday in Outer Blogness: Meet the Mormons Edition!
It has been a big week for shameless astro-turfing, as the new infomercial on Mormons hit the theaters! Members were encouraged to go see it or at least buy tickets — tithing deductible!! Despite...
Reclaiming Our Stories
This is the presentation I gave for the panel Who gets to say what former Mormons are like? which I organized at the 2012 Sunstone Symposium. I could see that she didn’t know what...
BBC’s This World: The Mormon Candidate
Finally, a Mormon documentary for the rest of us. Hailed by the creator of the I am an Ex Mormon video series as “my favorite video about Mormonism I have ever seen.” Part 1:...
So you’re a… umm… ok
One viewer’s reaction to an “I’m a Mormon”/Mormon.org video*: Folks be gettin’ annoyed by LDS-sponsored YouTube ads. Mormon YouTube ads engage with social media to advertise their religion, an online version of the door-to-door...
Sorry, Mormons, but this is nuts.
The Boston Globe: The Mormon image campaign And here’s my dozen reasons why: (Memo to the Mormon leadership: Diverse teams cause people not to revert to stereotyping.) Plus one for a baker’s dozen. Local...
Just for kicks, how long will this clip stay up before it gets pulled?
Ever wonder why it’s OK for Mormons like the Marriotts to profit from porn? Now you know. As someone elsewhere noted: “I think this new PSA from the Mormons is much more helpful than...
Marvin Perkins: We are one.
Marvin Perkins is described by Mormon blog Times & Seasons as “a Latter-day Saint music producer who is currently the Public Affairs Co-chair for the Genesis Group and who has worked to nurture understanding...
Top-Secret Mormon Web Traffic Stats Revealed!!
Check out the official December 2010 web analytics that LDS Inc. doesn’t want you to see: How many people visit Church sites? The family of official Church sites (LDS.org, Mormon.org, FamilySearch.org, etc.), gets about...
Does Advertising Campaign Enhance or Dilute Mormon Brand?
Guest post by Rex Whisman. Republished with permission. [Note from Chino Blanco: Cross-posted here because I’ve just finished listening to Kyle Monson’s “Publicity, Advertising, & the New Mormon.org” at BCC, and reading Kaimi Wenger’s...
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