a solution to the FLDS PR problem

I’m not sure why, but an idea has been floating around in my mind the last couple of weeks. I’m not usually in the mood to help a religious group survive, but I figured this thought was worth putting into the public domain for criticism at the very least. The FLDS have a pretty serious […]

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Rebranding the Church

Gabriel Rossi is a marketing specialist who exercises in branding. I have not read much of his work but his emphasis appears to be that you first have to develop relationships with your staff and team members before you can successfully project a brand to your clients and customers. With its origin myth in tatters […]

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A Convert’s Conscience

Although he appears to be a star professor at BYU, I have only become aware of Robert Millet’s efforts during the last two years. As a convert, I have to admit that his approach to investigators distresses me somewhat. I know that Millet means well when he suggests to side step investigators’ questions. Sometimes, gentiles […]

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