Category: Mainstreaming

Does Advertising Campaign Enhance or Dilute Mormon Brand? 20

Does Advertising Campaign Enhance or Dilute Mormon Brand?

Guest post by Rex Whisman. Republished with permission. [Note from Chino Blanco: Cross-posted here because I’ve just finished listening to Kyle Monson’s “Publicity, Advertising, & the New Mormon.org” at BCC, and reading Kaimi Wenger’s...

Why the LDS brand matters 2

Why the LDS brand matters

General David Petraeus discusses Iraq & Afghanistan war strategy with BYU students: Petraeus began his remarks by listing the Top 10 reasons BYU students make such great soldiers: Number One – They understand how...

The New Gospel Principles 23

The New Gospel Principles

I have mixed feelings. The LDS church has published an updated edition of Gospel Principles (already available for purchase). Sunday school teachers use this manual to teach new church members and anyone thinking about...