Rebranding the Church

Gabriel Rossi is a marketing specialist who exercises in branding. I have not read much of his work but his emphasis appears to be that you first have to develop relationships with your staff and team members before you can successfully project a brand to your clients and customers.

With its origin myth in tatters and members leaving faster than being converted in North America and Europe and, may be, even in parts of Latin America, the Church of Jesus Christ of Latter-day Saints will have to rebrand itself eventually.

According to Rossi rebranding is difficult and dangerous. Here are a couple of questions that he raises. I would love to hear your responses.

If a company wants to rebrand itself, what are a few things it should consider?

If a company wants to rebrand itself, what are a few things it should consider?

Rebranding is a bit more than changing the design of your logo. Rebranding is a long process (usually takes years) and always requires an inside-out response. You need to craft your brand again from the inside-out. It can be quite challenging, tricky and dangerous. Do it quietly and patiently… I advise companies to invest time in sorting internal issues out first of all. Ask your employees what the company represents to them. Do they understand its story and ambitions? What kind of dreams do they have for the future? Where does your organization want to go taking into consideration the current market place?

No On 8


Via Andrew Sullivan. While the Brethren raise millions, I can only give pennies. But nothing leverages money better than love.
That’s why our dollars go farther. Everybody who worked on this ad did it for free. By contrast, our Evangelical opponents are enriching themselves at the expense of their Mormon donors.
If you want to do your bit, please, donate here.

Suckering the Saints?

Virtue is more to be feared than vice, because its excesses are not subject to the regulation of conscience.
Adam Smith

Justin Maclachan reports that the evangelical charity California Family Council is spending less than one sixth of its donations on programs. Most of the collection goes towards overhead, namely, the salary of founder and executive director Ron Prentice.

Since 2003, Ron Prentice, a former staffer of Focus on the Family, raised around $3 million of which he spend $1.1 million on himself and his deputy. Another $900,000 went to the remaining employees of the charity.

Ron Prentice also controls protectmarriage.com, a PAC that promotes Proposition 8. According to mormonsfor8.com as much as 80% of the contributions to protectmarriage.com might have been donated by Mormons. According to some reports, the donors have been approached by Mormon priesthood leaders.

I do not know how much PAC money Ron Prentice is paying himself but I suspect that California campaign finance requires protectmarriage.com to disclose its expenditures eventually.

Beyond Conservatism

The popularity of the Sarah Palins among the Republican base explains a lot about America.

I have never been to Alaska but Palin reminds me of my friends and neighbors in rural Nevada. Her attitudes about sex education, evolution, and library books are fairly typical in broad swaths of the American population.

Palin conducts politics like a high school home coming queen. That’s why many people can identify with her. Experts on global politics, on the other hand, have little in common with the average voter.

Unfortunately, we will neither be able to sustain ourselves as a world power nor be able to provide for our families with a political leadership that wages a war on science.

There is a reason why we have the lowest life expectation, the highest child mortality, and the most derelict infrastructure in the western world. Anti-science and anti-rational attitudes among the electorate explain a lot in that regard.

According to the Gates Foundation, one third of our children do not graduate from high school. Another third is not prepared for college or a twenty-first century job. That state of the electorate will, of course, have political consequences.

Pew Religion Survey

The Pew Forum on Religion and Society has just published the results of a poll with 35,000 American respondents.

That’s a lot of respondents and will be a treasure trove of information. Such a large sample size will allow analysts to study various religious subgroups with reasonable sample size.

Here is the first tidbit: Pew found that 1.7% of the respondents identified as Mormons. Extrapolating that number, rough and dirty, to a total population of 300 million Americans would mean that there are more than 5.1 million Mormons in the United States.

In reality, of course, one would have to be more careful since Pew only polled adults. Looking at the data about family size would allow us to arrive at a more precise estimate. 5.1 million Mormons is probably not too far off the precise figure.

Ward boundaries & choice

Every week my Catholic grandmother drives 20 miles to the next county in order to go to Saturday mass with her sister. Both are elderly widows, and the routine has been ongoing for over twenty years. I think their little tradition is really sweet, and it means a lot to them. Whenever I go to visit I go along with them because it’s such an important part of their lives and I like to be a part of it, even if it is only once or twice every few years. Continue reading “Ward boundaries & choice”