Rebranding the Church

Gabriel Rossi is a marketing specialist who exercises in branding. I have not read much of his work but his emphasis appears to be that you first have to develop relationships with your staff and team members before you can successfully project a brand to your clients and customers. With its origin myth in tatters and members leaving faster than being converted in North America and Europe and, may be, even in parts of Latin America, the Church of Jesus Christ of Latter-day Saints will have to Read more [...]

No On 8

Via Andrew Sullivan. While the Brethren raise millions, I can only give pennies. But nothing leverages money better than love. That’s why our dollars go farther. Everybody who worked on this ad did it for free. By contrast, our Evangelical opponents are enriching themselves at the expense of their Mormon donors. If you want to do your bit, please, donate here. Read more [...]

Suckering the Saints?

Virtue is more to be feared than vice, because its excesses are not subject to the regulation of conscience. Adam Smith Justin Maclachan reports that the evangelical charity California Family Council is spending less than one sixth of its donations on programs. Most of the collection goes towards overhead, namely, the salary of founder and executive director Ron Prentice. Since 2003, Ron Prentice, a former staffer of Focus on the Family, raised around $3 million of which he spend $1.1 million Read more [...]

Beyond Conservatism

The popularity of the Sarah Palins among the Republican base explains a lot about America. I have never been to Alaska but Palin reminds me of my friends and neighbors in rural Nevada. Her attitudes about sex education, evolution, and library books are fairly typical in broad swaths of the American population. Palin conducts politics like a high school home coming queen. That’s why many people can identify with her. Experts on global politics, on the other hand, have little in common Read more [...]

Pew Religion Survey

The Pew Forum on Religion and Society has just published the results of a poll with 35,000 American respondents. That’s a lot of respondents and will be a treasure trove of information. Such a large sample size will allow analysts to study various religious subgroups with reasonable sample size. Here is the first tidbit: Pew found that 1.7% of the respondents identified as Mormons. Extrapolating that number, rough and dirty, to a total population of 300 million Americans would mean that Read more [...]

Ward boundaries & choice

Every week my Catholic grandmother drives 20 miles to the next county in order to go to Saturday mass with her sister. Both are elderly widows, and the routine has been ongoing for over twenty years. I think their little tradition is really sweet, and it means a lot to them. Whenever I go to visit I go along with them because it’s such an important part of their lives and I like to be a part of it, even if it is only once or twice every few years. Of course if they were mormon this wouldn’t be Read more [...]

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    Lists of Brodie award winners:





    X-Mormon of the Year 2012: David Twede


    X-Mormon of the Year 2011: Joanna Brooks


    X-Mormon of the Year 2010: Monica Bielanko


    X-Mormon of the Year 2009: Walter Kirn