“And I’m a … Scientologist.”

Seen those new Mormon TV ads? Here’s my nominee for best of the bunch:


Honorable mention:

Meanwhile, Reuben ponders the ad campaign (and waits patiently for his profile to post at mormon.org).

Of course, the best part of the “And I’m a …” schtick? It’s utterly parody-proof 😉

P.S. A faithful Mormon weighs in with his criticism of this latest LDS advertising campaign:

I have to admit that I am sometimes tempted to disguise myself when trying to get what I want, whether by downplaying my Mormon-ness amongst the gentiles or by up-playing my rebelliousness amongst the Mormons. But the truth of the matter is that Im not fooling anyone, any more than Pooh was able to fool the honeybees with his raincloud disguise. Hiding true intentions will not trick our opponents political, religious or other into letting us get our way, and it seems to me that attempts at subterfuge or misdirection have the potential to anger people more than honesty about our stated aims. Bears love honey, and the only reason Pooh is pretending to be a raincloud is to get that honey and eat it.

Advice that I suppose holds doubly true when you’re apparently pretending to be a Scientologist.

And check out the Bagley cartoon in the SHAFT post on this same topic. Too funny.

Published by

Chino Blanco

--- We are men of action, lies do not become us. ---

5 thoughts on ““And I’m a … Scientologist.”

  1. Now I’ve remembered what the new mormon.org ad campaign reminds me of … this anecdote from Ahead of the Curve:

    An MBA candidate, not getting his way, complains to an administrator: Im the customer! Why are you treating me so badly?

    To which the administrator responds: Youre not the customer. Youre the product.”

  2. Apropos of something else, just dropping this here until I figure out where it goes.

    Our binary hermeneutic, our sense that “the world” is always arrayed against us, simply will not give us a useful interpretive framework for engaging the ever-broadening discourse about Mormonism in the new media world.

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